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In this episode, Chris Hadnagy and Maxie Reynolds are joined by writer, speaker, business owner, and hype artist, Michael F. Schein. Michael shares the social engineering tactics he was able to learn from cult leaders and mischief makers. Find out how these often-manipulative tactics can be used for good.
00:09 – Introduction
01:44 – Introduction to Michael F. Schein
02:30 – How Michael figured out that we can learn from cult leaders and mischief makers
10:38 - Influence through disruption
11:44 – Make war not love
13:21 – Basecamp: Simplicity by hating complexity
16:21 – Building hype requires confidence
18:15 – Focus on what you want to be known for
26:06 – Create a secret society
30:27 – How Michael socially engineered himself onto the podcast
35:34 – The positive side of hype
37:43 – Chris, Maxie and Michael's favorite music
43:03 – Michael's most respected colleague: Michael Roderick
44:21 – Michael's book recommendations:
47:10 – Michael's contact info
48:39 – Outro