Influencing others, what exactly does this mean? We define influence “as the process of getting someone else to want to do, react, think, or believe in the way you want them to.” Chris Hadnagy, Social Engineering: The Art of Human Hacking.

Influence is at the very heart of social engineering.  As professional social engineers and security partners, we want our clients to leave feeling better for having met us.  When we act with good intent,  people feel positive about what they learned. As a result, they are more likely to continue positive growth.