Ep. 230 - Human Element Series - Propaganda, Branding and Social Media with Ryan McBeth

Today we are joined by Ryan McBeth. Ryan is a software architect, novelist, triathlete, and YouTuber.  He makes videos on YouTube about Programming, Cybersecurity, OSINT and Military topics. Ryan spent 20 years as an anti-armor and heavy weapons infantryman with two overseas deployments. He also spent time performing C4ISR intelligence collection for various government customers and currently consults on intelligence collection and analysis methods. [Oct 9, 2023]

00:00 – Intro

00:22 – Intro Links

• Social-Engineer.com– http://www.social-engineer.com/
• Managed Voice Phishing– https://www.social-engineer.com/services/vishing-service/
• Managed Email Phishing– https://www.social-engineer.com/services/se-phishing-service/
• Adversarial Simulations– https://www.social-engineer.com/services/social-engineering-penetration-test/
• Social-Engineer channel on SLACK– https://social-engineering-hq.slack.com/ssb
• CLUTCH– http://www.pro-rock.com/
• org– http://www.innocentlivesfoundation.org/

02:40 – Ryan McBeth Intro

03:17 – Military-Grade OSINT

06:14 – Propaganda

10:16 – Emotional Triggers

12:15 – Branding as Propaganda

19:12 – Modern Propaganda

21:57 – The Power of Agency

24:22 – The Product is You!

26:56 – The Fifth Domain

29:53 – Battlefield Shaping

33:58 – A Successful Campaign

36:14 – Deceptive Image Persuasion

41:54 – Mentors

• Father

44:44 – Book Recommendations

• The Field Guide to Understanding ‘Human Error’ – Sidney Dekker

47:18 – Find Ryan McBeth online

• Substack: substack.com/
• YouTube: @RyanMcBethProgramming
• Instagram: @therealryanmcbeth
• Twitter: @ryanmcbeth
• Website: com

47:36 – Guest Wrap Up & Outro

• social-engineer.com
• innocentlivesfoundation.org