Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.

 

In today’s episode, Chris and Abbie are joined by Dr. Paul J. Zak. Dr. Zak is a University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul’s two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. [Feb 5, 2024]

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Show Notes

Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.

 

In today’s episode, Chris and Abbie are joined by Dr. Paul J. Zak. Dr. Zak is a University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul’s two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. [Feb 5, 2024]

 

00:00 – Intro

00:17 – Dr. Abbie Maroño Intro

00:58 – Intro Links

04:16 – The Topic of the Day: Trust

04:31 – Dr. Paul Zak Intro

06:37 – I Might Be a Martian

08:38 – The Great Motivator

11:21 – Win-Win

13:07 – Thrill of the Chase

14:14 – Being Practical

16:01 – Reverse-Engineering

16:56 – Persuadable Humans

19:23 – Measuring Emotions

21:33 – Part of a Team

25:46 – Dogs and Cats Living Together

29:33 – Trust But Verify

32:37 – The Answer: Slow Down!

34:39 – Free Won’t

36:16 – It’s Still On You

37:34 – I Think, Therefore I Do

40:12 – What About Love?

43:25 – Time is Happiness

45:48 – Find Dr. Zak Online

46:26 – Wrap Up

48:17 – Next Month: Irrational Fears

48:25 – Outro

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