Media Manipulation.  What Is it?  How does it work?  Can you really make people see, buy and read things they may not normally read, buy or see? Ryan is an experienced and very talented media manipulator.  Date Sept 10, 2012


Episode 037 – Trust Me I’m Lying an Interview with Ryan Holiday.

Our new poll will be part of a study in trust. If you want to participate in the study, please email us at [email protected] for more details.  WE NEED HELP!!

View on iTunes

Get Involved

Got a great idea for an upcoming podcast? Send us a quick message on the contact form!

Enjoy the Outtro Music? Thanks to Clutch for allowing us to use Emily Dickinson as our new SEPodcast Theme Music

And check out a schedule for all our training at Social-Engineer, LLC.

Check out the Innocent Lives Foundation to help unmask online child predators.

Show Notes

Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. He currently lives in New Orleans and writes at We spent some time with Ryan talking about:

  • What is a media manipulator?
  • How does one get skill at that?
  • How does it really work?
  • How can we use it as a social engineer?
This is a fascinating podcast that we know you will enjoy. Find more about Ryan on his website. And check out his book:  Trust Me, I’m Lying: Confessions of a Media Manipulator.

Check out Spy Associates for some awesome social engineering gear.

Want daily security news? Join the great guys (except for JadedSecurity) at the ISD Podcast (ISD Podcast discontinued February 2013).

And don’t forget to start registering for our class in DerbyCon called Advanced Submission Techniques.

And check out a schedule for all our training at Social-Engineer.Com