Our guest Aaron Delwiche is a TED speaker and a college professor that focuses on the use of propaganda. His site is devoted to understanding how it works. Release Date May 19 2011


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Show Notes

We will be interviewing Aaron Delwiche.  Aaron is a TED speaker as well as a college professor that focuses on the use of propaganda.  His whole site is devoted to understanding how propaganda works.  Aaron is an Associate Professor in the Department of Communication at Trinity University, Aaron teaches courses on hacking subcultures, transmedia storytelling video-game design and criticism. His award-winning experiments with games in the classroom have been covered by international publications ranging from Wired to The Guardian (UK). In 2009, he received a grant from the Lennox Foundation in support of the seminar series “Reality Hackers: The Next Wave of Media Revolutionaries.” and published an anthology of essays related to the series. He is also the co-editor, with Jennifer Henderson, of the forthcoming Routledge Handbook of Participatory Cultures. We talk to Aaron about these amazing topics:

    • What is propaganda?
    • How is propaganda normally used?
    • What are some examples of propaganda?
    • What are some modern examples of propaganda?
    • A lot of people are familiar with usage of propaganda by governments, but what about by companies? What about individuals?
    • What makes propaganda effective? fear – emotional –
    • How do you protect yourself from being influenced by propaganda?
    • What are the core things needed for propaganda to be effective?
    • How do you make your own propaganda?
    • What is the separation between propaganda and marketing?
    • Does all propaganda rely on the evoking emotion?
    • And much more

Aaron’s suggested reading list:

The Engineering of Consent by Edward L. Bernays/Howard Walden Cutler
The Participatory Cultures Handbook by Aaron Delwiche/Jennifer Jacobs Henderson
Propaganda: The Formation of Men’s Attitudes by Jacques Ellul
Coercion: Why We Listen to What “They” Say by Douglas Rushkoff



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